Assaf Zeevi is the Kravis Professor of Business at the Graduate School of Business, Columbia University. His research focuses on the formulation and analysis of mathematical models of complex systems, with particular research and teaching interests that lie in the intersection of Operations Research, Statistics, Computer Science and Economics. Recent application areas have been motivated by problems in healthcare analytics, dynamic pricing, recommendation engines and personalization, and the valuation and monetization of digital goods. Assaf received his B.Sc. and M.Sc. (Cum Laude) from the Technion, in Israel, and subsequently his Ph.D. from Stanford University. He is the recipient of several research awards including a CAREER Award from the National Science Foundation, an IBM Faculty Award, Google Research Award, as well as several best paper recognitions. Assaf is a member of several editorial boards in his professional community, as well as several advisory boards for companies in the high technology sector.