Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School, where he also serves as Faculty Director for the Lang Entrepreneurship Center. His research focuses on various aspects of innovation, including preference measurement and idea generation. Specifically, he combines methods from social sciences and data science, in order to study human processes such as motivation, choice, and creativity. He teaches a course on Customer-Centric Innovation, a course on the commercialization of research (Research to Revenue), and the core marketing course. He received his MS in Operations Research and PhD in Marketing from MIT.