Rajeev Kohli is a professor in the Graduate School of Business at Columbia University. He has a doctoral degree in Applied Economics and Decision Sciences from the University of Pennsylvania; an MBA from Northern Illinois University; and a bachelor's degree in Electrical Engineering from BITS, Pilani, India. His research interests are in models of consumer preference and choice, techniques for new product development, Internet technology and personalization, analysis of algorithms, and combinatorial optimization. He has published articles on these subjects in leading journals in marketing, management science, operations research, mathematical psychology, computer science, and discrete mathematics. He teaches courses on new product development and marketing models to MBA, executive MBA, and doctoral students. He also teaches executive programs on innovation, creativity, and new product development in the United States, Asia, and Europe.